Sanjay Kapur is a post-graduate in Strategic Management and Business Finance and is the Founding Partner of Synora Legal, bringing over 35 years of national and international leadership experience across professional services, real estate, mobility technology, consumer businesses, automotive, BFSI, luxury and international markets. His experience spans globally, with a career focused on business strategy, commercial growth, institutional relationships, strategic partnerships and enterprise development.
His role is particularly focused on helping clients, structure commercial relationships, assess business risks, negotiate strategic arrangements and make informed decisions in complex commercial environments.
Sanjay focuses on corporate and commercial advisory, strategic business counsel, commercial structuring, institutional relations and legal-commercial risk management. His distinctive strength lies in bringing a business and leadership perspective to commercial decision-making, enabling clients to assess legal issues within the wider context of their business objectives, market position and long-term strategy. His broader professional experience includes strategic leadership in mobility, real estate, jewellery, consumer, branding, marketing and international business development. At Autoncab.com, he was involved in scaling the mobility platform to 4,500+ registered vehicles and 2,00,000+ completed rides, while his earlier professional experience includes leadership roles associated with brands and businesses such as Maruti Suzuki, Axis Bank, Lexus, Air Canada, Reebok, Canon, Bang & Olufsen, Dabur and Satya Paul.
He has also worked extensively with corporate leadership, government institutions, regulators, industry bodies and international stakeholders. His professional record includes engagement with senior government and institutional stakeholders, international business organizations and industry platforms, together with extensive experience in cross-border business development and strategic partnerships. Sanjay’s leadership experience includes driving the growth of a mobility-technology business to 4,500+ registered vehicles and 2,00,000+ rides; building organisations of 150–380+ professionals; and contributing to ₹530+ crore in tracked commercial delivery through integrated sales, marketing, channel and partnership strategies.
Sanjay’s career has involved sustained engagement with government institutions, business chambers, industry bodies and international business communities, including multiple council appointments with ASSOCHAM and membership of the Indo-French Chamber of Commerce & Industry (IFCCI). This has provided him extensive exposure to senior institutional stakeholders, government ministries, business leaders and cross-border commercial ecosystems. As the firm's Founding Partner, Sanjay is closely involved in strategy, client relationships and case management. He works with clients at the early stages of a dispute or transaction to identify legal exposure, assess available remedies and develop a structured course of action.


